Regular billboards just don’t grab our attention like they used to.
The reason is simple: there are so many of them. How many brightly coloured, over-the-top posters are we supposed to pay attention to these days? How many times are we supposed to be mesmerised by an enormous picture of a pair of shoes or a bottle of Coke before we tune them out completely?
Modern consumers are no strangers to advertising, and most of us have become experts at ignoring things that don’t speak to us directly.
… So in response, this German beer company decided to create a billboard that speaks to people based on their gender and age. We don’t know about you, but if we came across a billboard like this, we’d be drinking beer in no time.
This billboard shows us that innovation doesn’t always have to be about finding a new method of communicating. Sometimes, it’s all about revisiting an old idea and putting a fresh spin on it.
Would YOU stop to engage with a billboard like this? Let us know in the comments!
