Every day, countless actions are taken online.
Just try to fathom for a moment how many Facebook likes, retweets, YouTube views, link clicks and Google searches happen every single day. Dizzy yet?
Well if you are, you’d better take a seat before you think about THIS:
Every single one of these actions is a valuable insight into your audience, or as they’re also called, the people who buy your stuff.
Each and every day of each and every year, your audience is laying themselves bare through their actions in the digital realm.
The people who actually pull out their wallet and buy, the people who just like looking, and the people who can be persuaded after coming to trust a brand all have something in common:
Their actions can be translated into patterns, and every single day, there’s enough information out there to understand and anticipate these patterns.
This means that, if you put the data to good use, you can actually anticipate how a BUYER (not a LOOKER) is going to behave at every single stage of your marketing funnel.
You’ll know what objections they’re going to have before they do, when they’re going to have them, and how to crush them (or even better, stop them from coming up in the first place).
Human beings are complicated and impossible creatures. Sometimes, we don’t even know our own behaviour. Every survey, interview and study ever conducted (while still useful) suffers from this fundamental fact.
…But data?
Data has no agenda, no bias and no reputation to uphold. Data has no incentive or ability to lie. Data is the raw, unprocessed truth about the specifics of buyer behaviour.
If you weren’t dizzy before, you should be now.
But there still remains a fundamental question: how do brands harness the data?
The answer is programmatic marketing.
It’s the process of capturing and analysing data, finding the key insights and giving you everything you need to build a frighteningly effective marketing funnel.
The process tells you where to put your messages, what time to release them, what they should be and how they should be presented.
Are you eager to put programmatic marketing to good use for YOUR business?
