Advertising in the digital space changes every day, and keeping up can feel impossible.
As soon as you start to understand how to reach your audience and get a decent ROI on your marketing dollar, Google or some other influential company will change the game and turn your ad campaign on its head.
And speaking of changing the game, YouTube just launched an ad-free paid subscription to accommodate the demand for ad-free viewing.
So if you’re investing time and money into YouTube ads, it might be time to dip into that rainy day fund and rethink your strategy …
… but don’t feel TOO safe even if you aren’t.
YouTube’s new offer represents a trend in streaming services and content delivery across the board. The verdict is in: people want to be in control of what they watch, and they don’t mind paying extra to avoid seeing your advertising.
The world we live in is agile and the landscape is constantly shifting. Nothing in advertising works for long, and businesses need to work harder and harder to get noticed and stay relevant.
But running your business is already a full-time affair. While it’s true that better marketing means better revenue and growth, it’s also true that neglecting the details of your business could lead to catastrophic failure.
And that’s why businesses partner with creative agencies, PR firms, freelancers, consultants, and so on. They understand that marketing is paramount to monumental business success, and they also understand that leaving the experts to stay on top of it beats neglecting their empire to try juggling everything themselves.
It’s our job as communications specialists to keep our finger on the pulse of your audience, so that you can focus on creating great products and running a stellar business.
