A recent article in BRW Magazine suggested most companies should be investing time and resources in a “Brand Council”.
The article states “A brand is the sum total of the experiences delivered by every part of the organisation, every day. As such, the highest levels of the firm must take charge of brand-building. It can’t be delegated to a marketing department or an advertising agency. It must be driven – and embraced – as an enterprise-wide strategy. A brand council is how savvy companies ensure this happens.”
What do you think? Leave a comment below.
