Do you know what your marketing is doing?

It’s a numbers game for sales and marketing but beyond the soaring click rates and online orders, do you really know what your marketing is doing?

This ad humorously makes the case that Adobe could help marketers avoid misinterpreting data and the disastrous effects that follow. The fictional product in this ad – a set of hardbound encyclopedias – seems like an unlikely product to enjoy a sudden spike in sales yet that’s precisely what appears to happen.

As production kicks into full gear to meet the demand, the punch line at the end serves as a reminder not to make too many assumptions where your marketing is concerned.

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