Ikea understands how people live in the real world and their “Where Life Happens” campaign makes a comeback with this clever ad.
Like watching a reality show, in their latest spot, we watch a family cosy on the couch enjoying what looks like movie night, till they’re interrupted by a boring commercial break. And just like what most people do, the family leave the couch to do other things. What happens next is a stroke of genius that truly makes it an Ikea ad.
The monotony of this ad continues until the end when the family leaves the scene, and the Ikea products shine. What seems like a pointless ad, transforms into one anyone can identify with, while providing a canvas to showcase how Ikea products have become a part of modern family life.
