Sydney, September 16, 2019: Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) has appointed Samuel Joseph to the new role of Senior Copywriter to support its creative team in crafting infectious brand messaging across all client campaigns.
As
UEC continues to expand its creative and media team to deliver long-lasting,
market-beating results across our growing client base, Sam will bring a range
of skills from content marketing, communications, strategy and ideation to
complement UEC’s data-driven decision-making process across all campaigns, both
in the B2B and B2C sectors.
Sam
comes from a creative background, completing a Bachelor of Music, followed by a
Graduate Certificate in Business and Management. He has a unique skillset in the
marketing and sales space, including account building for leading cybersecurity
brands in the B2B space, as a resident marketing strategist for The Scots
College and managing the ideation and implementation of a content marketing
strategy for Sydney startup, The Remarkable Woman.
At
UEC, Sam will be responsible for clarifying and distilling our clients’ messages
to inspire prospects to become customers. His role involves collaborating with
the creative team to orchestrate a cohesive customer journey which integrates
proven UX and UI strategies that boost engagement and conversion; while
mitigating customer attrition.
“Sam joins the team for his experience
in messaging. His appointment highlights our continued effort to provide
exponential value for our clients,” explains Ultimate Edge Communications
founder and CEO, Aleisha McCall. “Drawing on Sam’s experience, combined with
our desire to use a data-driven, strategic approach based on solid analytics;
he will clarify and translate their message(s) to convert passive website
browsers and offline readers into become paying customers.”
Since its inception in 2014, UEC
has provided ultimate results to a wide range of Australian and international
brands, including Virgin Active, Paspaley, Under Armour, Mortgage House, Red
Balloon, Jeans for Genes and more.
“Building a creative team is like
assembling a puzzle. Each piece fits into a specific place to create the
ultimate outcome. As a media consultancy, the goal is to construct a clear
message that resonates with our clients’ target audience. Sam has an essential
part in making that happen effectively and efficiently,” adds McCall.
