Sydney, September 16, 2019: Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) has appointed Samuel Joseph to the new role of Senior Copywriter to support its creative team in crafting infectious brand messaging across all client campaigns.
As UEC continues to expand its creative and media team to deliver long-lasting, market-beating results across our growing client base, Sam will bring a range of skills from content marketing, communications, strategy and ideation to complement UEC’s data-driven decision-making process across all campaigns, both in the B2B and B2C sectors.
Sam comes from a creative background, completing a Bachelor of Music, followed by a Graduate Certificate in Business and Management. He has a unique skillset in the marketing and sales space, including account building for leading cybersecurity brands in the B2B space, as a resident marketing strategist for The Scots College and managing the ideation and implementation of a content marketing strategy for Sydney startup, The Remarkable Woman.
At UEC, Sam will be responsible for clarifying and distilling our clients’ messages to inspire prospects to become customers. His role involves collaborating with the creative team to orchestrate a cohesive customer journey which integrates proven UX and UI strategies that boost engagement and conversion; while mitigating customer attrition.
“Sam joins the team for his experience in messaging. His appointment highlights our continued effort to provide exponential value for our clients,” explains Ultimate Edge Communications founder and CEO, Aleisha McCall. “Drawing on Sam’s experience, combined with our desire to use a data-driven, strategic approach based on solid analytics; he will clarify and translate their message(s) to convert passive website browsers and offline readers into become paying customers.”
Since its inception in 2014, UEC has provided ultimate results to a wide range of Australian and international brands, including Virgin Active, Paspaley, Under Armour, Mortgage House, Red Balloon, Jeans for Genes and more.
“Building a creative team is like assembling a puzzle. Each piece fits into a specific place to create the ultimate outcome. As a media consultancy, the goal is to construct a clear message that resonates with our clients’ target audience. Sam has an essential part in making that happen effectively and efficiently,” adds McCall.