TV or Cinema – which is best? “Well, you can’t fast forward a cinema ad”, says Val Morgan who recently released the first results in the Power of Cinema series that demonstrate the value of including cinema as part of your media strategy.
The results were compiled from an extensive research program which captured natural media exposure across campaigns running identical creative on TV, online video and cinema.
The research was conducted by BrandScience involving over 1200 interviews conducted across metro Australia.
