An intuitive and interactive tool provided an efficient and accurate visual map for clients to quickly and easily find the clinic closest to them.
The Background
With a legacy spanning over two decades, Clear Skincare has emerged as a leading name in cosmetic, skin, and laser hair removal services across Australia and New Zealand. Boasting a network of more than 90 locations, the clinic prides itself on delivering natural-looking results through advanced, clinically proven treatments administered by highly trained professionals.
The Challenge
Clear Skincare Clinic recognised the need for an intuitive and efficient location finder to enhance user experience. The goal was to provide a tool allowing users to easily locate the nearest clinic without scrolling through an extensive list.
We created a seamless, user-centric solution that prioritises convenience, accuracy and personalisation. It needed to be easy to use and optimised for mobile devices, which presented a significant challenge.
The main objectives were to elevate user convenience, accuracy, and personalisation while ensuring the design seamlessly integrated with the clinic’s existing website and appointment booking system.
Design Requirements
The location finder needed to feature an interactive Google map, providing users with the clinics closets to them based on their current location or a manually inputted location. The interface had to be clean, intuitive, and mobile-friendly, adhering to branding guidelines.
Technical requirements included integrating Google Maps, ensuring scalability, security, and compatibility with various web browsers across all types of devices.
Our Solution:
The location finder we designed transformed the user experience. Users can now effortlessly locate the nearest clinic, saving time and effort compared to the painstaking and frustrating task of sorting through alphabetical or postcode ordered lists. The tool’s use of their device’s geolocation ensured accuracy and simplicity, enabling users to select from several clinics conveniently located close to them.
Key Features and Benefits:
- Efficiency: Users can quickly find clinics without scrolling through lengthy lists.
- Accuracy: Location data provides the real-time, dynamic display of the clinics closest to them.
- Personalisation: Users can filter clinics based on their available treatments.
- Integration: Seamlessly connects with maps and directions for easy navigation.
- Comprehensive Information: Provides detailed clinic information, including address, phone number, hours of operation, and the full list of available treatments.
- Appointment Booking: The finder links directly to each clinic’s appointment booking system.
The Results:
The location finder exceeded expectations, offering a superior solution to traditional clinic lists. Users can efficiently find nearby clinics, saving time and effort. Integrating a mapping tool enhanced the user experience, allowing for easy navigation. The tool’s success was evident in increased user engagement, streamlined information and improved convenience.
