Ah, the obligatory airline safety video…
For people who’ve seen their fair share, the airline safety video is little more than a hurdle between them and their in-flight entertainment. They sit, patient yet inattentive, while the mandatory presentation unfolds.
Bringing a fresh approach to a predictable travel staple, Air New Zealand have teamed up with the All Blacks to produce a safety video that’s out of this world (click the link to see what we mean).
The video manages to get the point across while being engaging – in other words, it educates viewers and gets the brand’s personality across while providing value through entertainment.
Marketers and business owners would be wise to study this absolute clinic in communication.
…But if you’d rather hire people who’ve done the studying for you, you know what to do.
