Marketers can often be deceived into believing that Millennials and GenX are unique and have to be targeted differently. Here’s a heart-warming commercial that debunks that myth, proving that ultimately, history repeats itself and each generation is struggling with many of the same pressures faced by the generation before them and so on.
The spot below for United Overseas Bank captures this very sentiment and communicates it brilliantly to a broader cross-generational audience. This video will resonate with people across different age groups.
It’s same, same, but different with a few distinct new challenges thrown in. In an age of demographic upheaval and an ageing population living longer than ever before, businesses must seek out the similarities between generations and define customers by their needs, wants and desires – regardless of age.
