Sydney, December 17th, 2019 – Ultimate Edge
Communications is happy to announce it has signed up to be the East
Coast Squash Academy’s first
corporate member.
The Academy has been proactively
promoting squash across both the athletic and corporate communities with a
focus on grassroots efforts to introduce as many new people to the sport while
also rekindling the passion within former players.
Today’s announcement has been
possible with the strategic vision of the East Coast Squash Academy’s
founder, Aaron Frankcomb. Aaron was a professional squash player on the world
tour and reached a top world ranking of #38. “We’re proud to welcome Ultimate
Edge Communications as the first of many corporate members we seek to attract
to the sport with this unique partnership” declares Frankcomb. “This is the
result of the success of past corporate events that cater to the athletic
interests as well the team building and professional development of inaugural squash tournament staged just a few months ago began with an explanation
of the rules of squash followed by a high-speed exhibition match to demonstrate
how elite players make it look easy. With the basics of the game covered, team
members then got on court and were fed balls to practice the basic strokes: The
drive, volley and boast. Once minimum proficiency was established, a
round-robin competition was staged for all team members to play each other to
crown the first corporate champion – Evan Bohringer who now has bragging rights
in the office for the next 12 months!
“Off the back of the success of the
tournament, we wanted to explore other opportunities to provide more value for
our employee wellbeing and empowerment to attract and retain the best staff” states McCall.
The East Coast Squash Academy stages a variety of corporate events for small teams, from a fun social afternoon to specific skill-based team-building right up to the deliberate practice principles that uses squash as the metaphor for striving for excellence and success for the most committed teams.
If you’re looking for a fresh, new (different) reward, team-building or professional development program for your team, contact the Academy for all the details. The Academy can cater for companies of all sizes with across multiple locations throughout the Greater Sydney area.
East Coast Squash Academy
The East Coast Squash Academy was founded in 2013 when Aaron Frankcomb retired from the Professional Squash Tour. The East Coast Squash Academy set out to create a business model to expand the presence of squash within the Greater Sydney area squash centres.
Since inception, the Academy has produced some
stellar results including: Attracting a handful of junior players with
aspirations of going on the professional (PSA) tour.
Its junior program had the biggest contingent of
players on the NSW Squash Junior ranking list, with players on the NSW junior
state teams, Australian junior teams and Australian senior players. The Academy
has developed several NSW and Australian Junior Champions. At its peak, the
junior squash program boasted (pun intended!) over 500 children participating
in weekly squads and training sessions. Memberships and participation in squads
increased by 100% and 300% respectively and tournament registrations reached at
an all-time high.
The Academy has been the home base to two full time
senior players who reached career highs of top 240 in the world on the Men’s
PSA Tour. Its best female professional reached a top world ranking of 130.
The Academy
created great success building over 80 hours of services per week to grow the
court utilisation and increase profits for clubs around the Greater Sydney Area.
Since 2016,
Energize Health and Fitness, Norths Fitness, Sydney CBD Squash Club and Manly
joined the Academy followed by the Sydney Uni Sports & Fitness in 2018.
Aaron Frankcomb
Aaron Frankcomb was ranked in the top 100 professional squash players for 8 years, and for 4 of those years he was in the top 50, winning four PSA titles. He represented Australia at the 2010 Commonwealth Games, was a Junior Champion in all age groups including 2 times in the Under 19 category and holder of scholarships in the Tasmanian and Australian Institutes Of Sport. He now coaches professionally and remains Sydney’s top-ranked squash player and is still considered within the top 5 players in Australia.
Contact details
Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.AaronFrankcomb.com
Facebook: Aaron Frankcomb, East Coast Squash Academy
