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    • Episode 04 – Secrets to ROI Mastery
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    • Episode 06 – Unlocking Hidden Drivers of Tourism Demand
    • Episode 07 – Real Estate Marketing Decoded
    • Episode 08 – High-Performance Marketing in a Fast-Moving World
    • Episode 09: Cracking the Code on Creative Consistency and Full-Funnel Strategy
    • Episode 10: Differentiating in a Saturated Market
    • Episode 11: The acquisition loop was burning capital
    • Episode 12: Rebranding an Institution Without Losing Momentum
    • Episode 13: CMOs say they’re AI-ready. Most aren’t. What real AI transformation looks like.
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  • Case Studies
  • About
    • About
    • The Gemmy Award
  • Services
    • Services
    • Get The Edge
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  • Podcast
    • Episode 01 – Unlocking AI for Marketing Success
    • EPISODE 02 – MASTER HIGH-PERFORMANCEMEDIA STRATEGIES
    • EPISODE 03 – SCALING STARTUPS: SECRETS TO COMPETING WITH GIANTS
    • Episode 04 – Secrets to ROI Mastery
    • EPISODE 05 – Master Full Funnel Marketing for 10X Results
    • Episode 06 – Unlocking Hidden Drivers of Tourism Demand
    • Episode 07 – Real Estate Marketing Decoded
    • Episode 08 – High-Performance Marketing in a Fast-Moving World
    • Episode 09: Cracking the Code on Creative Consistency and Full-Funnel Strategy
    • Episode 10: Differentiating in a Saturated Market
    • Episode 11: The acquisition loop was burning capital
    • Episode 12: Rebranding an Institution Without Losing Momentum
    • Episode 13: CMOs say they’re AI-ready. Most aren’t. What real AI transformation looks like.
    • Episode 14: 8 in 10 stores needed the floor fixed, not more ads
    • Episode 15: Marketing is capital, payback in years not weeks
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Aleisha McCall - Future of Marketing Panel Talk at Marketers Day Sydney 2026
June 1, 2026 / Advertising & Creative, Artificial intelligence, Australian Industry, Marketing Intelligence, Media

The Future Of Marketing: Key Insights From Marketers Day Sydney 2026

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Ultimate Edge Communications June 1, 2026
May 7, 2026 / Australian Industry, Entrepreneurship

What Competing in the Chocolate Box Games Taught Me About Business

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Aleisha McCall May 7, 2026
Aleisha McCall and Jacinda Ardern at International Women's Day Business Chicks Event
April 30, 2026 / Australian Industry, Entrepreneurship

Leadership, Self-Awareness and the Courage to Step Aside

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Aleisha McCall April 30, 2026
A dark recording studio with a microphone and neon lights in the background with The Black Box of Media Podcast logo in the front
September 8, 2025 / Digital Marketing, Entrepreneurship, Marketing, Marketing Intelligence, Media

The Black Box of Media Podcast: Season 1 Feedback That CMOs Can’t Ignore

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Ultimate Edge Communications September 8, 2025
An illustrated image of three different type of women for the B&T Women in Media Power List 2025 where Aleisha McCall, CEO & Founder of Ultimate Edge Communications, is nominated
June 30, 2025 / Advertising & Creative, Australian Industry, Awards, Blog, Digital Marketing, Entrepreneurship, Marketing, Media

Aleisha McCall Named to B&T Women in Media Power List 2025 – Recognising a New Era of Leadership

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Ultimate Edge Communications June 30, 2025
Ultimate Edge Communications CEO, Aleisha McCall, delivers a keynote presentation and discusses how to maximise return on ad spend
January 6, 2025 / Advertising & Creative, Australian Industry, Digital Marketing, Entrepreneurship, Marketing, Marketing Intelligence, Media

From Clicks to Conversions: Strategies to Achieve Return on Ad Spend

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Ultimate Edge Communications January 6, 2025
Frustrated Sales Rep annoyed with Operations over advertising budgets
December 27, 2024 / Advertising & Creative, Australian Industry, Creative, Digital Marketing, Marketing, Media

Sales vs. Operations: The Battle for Advertising Budgets!

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Ultimate Edge Communications December 27, 2024
Creative advertising kids with post it notes on their heads
November 13, 2024 / Advertising & Creative, Australian Industry, Creative, Digital Marketing, Marketing, Media

The Hilarious (and Real) Side of Creative Advertising Dreams

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Ultimate Edge Communications November 13, 2024
Creative collaboration is the key to marketing success
October 16, 2024 / Advertising & Creative, Australian Industry, Creative, Digital Marketing, Marketing, Media

The creative spark: Collaboration is key to marketing success

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Ultimate Edge Communications October 16, 2024
July 24, 2024 / Advertising & Creative, Australian Industry, Creative, Digital Marketing, Marketing, Media

QR Codes, Revitalised Design, And “Frictionless” Booking Fills Empty Seats For Live Music Venue

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Aleisha McCall July 24, 2024
July 17, 2024 / Advertising & Creative, Australian Industry, Creative, Digital Marketing, Marketing, Media

Elanora Squash & Fitness Grows Community Engagement And Loyalty With Popular Kids Multi-Sport School Holiday Camps

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Aleisha McCall July 17, 2024
July 10, 2024 / Advertising & Creative, Australian Industry, Creative, Digital Marketing, Marketing, Media

Elanora Squash and Fitness Centre’s Rebranding Campaign Attracts New, Lucrative Clientele With Visual Design Consistency

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Aleisha McCall July 10, 2024
July 3, 2024 / Advertising & Creative, Australian Industry, Creative, Digital Marketing, Marketing, Media

Elanora Squash And Fitness Serves Up Community Goodwill With A Tiny Courtside Makeover…

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Aleisha McCall July 3, 2024
July 3, 2024 / Advertising & Creative, Australian Industry, Blog, Digital Marketing, Entrepreneurship, Marketing, Marketing Intelligence, Media

UEC’s Founder Garners B&T Women in Media Power List Nomination For 8th Year in a Row…

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Aleisha McCall July 3, 2024
June 26, 2024 / Advertising & Creative, Australian Industry, Creative, Digital Marketing, Marketing, Media

4,760 Email Opens Lead To Record- Breaking 16% Sales Spike For Elanora’s Squash & Fitness Centre

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Aleisha McCall June 26, 2024
June 19, 2024 / Advertising & Creative, Australian Industry, Creative, Digital Marketing, Marketing, Media

Three New Menu Designs Boost Food and Drink Sales By 18.5%…

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Aleisha McCall June 19, 2024

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